October 14, 2018
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September 24, 2018
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US-China Trade War tariffs – should the apparel industry be worried?
In short yes! The move by the Trump Administration to impose tariffs on Chinese imports could be very detrimental to the United States economy. The global footwear and apparel industry could be particularly impacted by industry tariffs, with a high proportion of these items originating...
September 10, 2018
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Do you know the difference between branding and marketing?
Many people think branding and marketing are synonymous, but while they are inextricably linked, there are important differences between the two industry buzzwords. What is branding? Branding is the personality of a company. Branding is what’s left after someone buys your product. It’s the emotion...
August 30, 2018
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How to stay safe and avoid the pitfalls of online shopping
Online shopping has opened up a world of convenience for busy consumers. Being able to purchase goods with the click of a mouse is much more convenient, you don’t have to worry about bad weather, wrestling with getting kids into the car and then trying...
August 14, 2018
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New Zealand Fashion Week 2018 kicks off this month
New Zealand Fashion Week 2018 launches at the end of August, and as one of the industry's most respected fashion events, everyone's excited to see what's in store this year!
July 23, 2018
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The supply chain industry is changing and you need to adapt
Technology is changing everything about the the supply chain industry and if you want to survive, you will have to be willing to adapt.
immago client Samal Singh wows audiences at Fiji Fashion Week 2018
Designing since 2009, Samal Singh introduced his Guilty menswear range in 2016, showcasing his latest collection at this year's Fiji Fashion Awards.
June 18, 2018
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Clothing labelling laws – what you can and cannot write on labels
When it comes to clothing labelling laws, you can't just write any old thing. Under consumer law there are strict rules & regulations about what can and cannot go on a garment's label...
June 7, 2018
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immago – the story behind our new brand
We are excited to announce the rebranding of our company from Image Label Systems to immago! Read the story of our rebranding here, why we did it, how we chose the new name, and what it means for the future.
May 22, 2018
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