branding and marketing

Do you know the difference between branding and marketing?

Many people think branding and marketing are synonymous, but while they are inextricably linked, there are important differences between the two industry buzzwords. What is branding? Branding is the personality of a company. Branding is what’s left after someone buys your product. It’s the emotion...
textile industry

Why it’s time to rethink the clothing and textile industry

The textile industry is one of the most important businesses in the world. If you think we’re exaggerating, try imagining a world without clothes… Globally, almost half a billion people are employed somewhere along the clothing chain, with the production of cotton alone accounting for...