Author: Jennifer Evans

Clothing labels

5 signs it’s time for new clothing labels

The importance of clothing labels is often overlooked. Consumers, the industry, and the law all take special notice of them, and if they contain incorrect or misleading information, it can lead to fines, not to mention damage to your brand’s reputation.
Running cheetah silhouette

Apparel industry identifies speed as the new luxury

While a majority of businesses think their clients’ expectations have risen, and a similar proportion agree that their customers expect more personalisation, the stand-out metric is speed. Business today, is about making a shift from  service to  experience. On-line retailer Net-a-Porter understands the need for speed Mark Sebba,...
Fashion design sketches

Target supports emerging Australian fashion designers

Rachael Zheng is a conceptual womenswear designer and a recent graduate and winner of the National Australian Graduate Showcase. Zheng is at the forefront of creating a strong aesthetic brand. Assisting her with this is the retail giant and supporter of affordable designer fashion, Target. Zheng’s creative...