February 3, 2019
In
Technology
Author: David Marshall
Why consistency is key in branding
The first rule of marketing; consistency is key! But why? And how do you remain consistent? Discover what to do (and what not to do) when it comes to branding.
December 20, 2018
In
News
5 predictions for the apparel industry in 2019
A lot happened in 2018, some of it was predictable, and there were some things no one saw coming. Having said that, at immago we love having a go at predicting the future of the apparel industry, so we’ve come up with these 5 predictions for...
December 17, 2018
In
News, Technology
How new technologies are guiding the future of sustainability
The apparel and fashion industry has reached a general consensus that things need to change when it comes to the future of sustainability. It is widely acknowledged that as one of the biggest contributors to climate change, the industry needs to adopt more sustainable methods...
November 26, 2018
In
News
How the textile supply chain is harming the environment
We are facing a mounting crisis around the globe. Pollution, climate change, and plastic waste are destroying the planet, with the effects becoming more and more apparent with each passing year. One thing that many people don’t realise, is that the textile supply chain plays a...
November 13, 2018
In
News
5 famous fashion brands leading the way in sustainability
Sustainability and environmental issues are leading the headlines, and the fashion and textile industries are paying attention to the impact their products have on the world.
October 25, 2018
In
News
China says no to taking world waste – what now for the textile industry?
China stunned the world last year by announcing an end to the country’s policy of taking the rest of the world’s plastics. The change took effect at the start of 2018, but because of existing contracts, only now are countries beginning to feel the impact. What...
September 10, 2018
In
News
Do you know the difference between branding and marketing?
Many people think branding and marketing are synonymous, but while they are inextricably linked, there are important differences between the two industry buzzwords. What is branding? Branding is the personality of a company. Branding is what’s left after someone buys your product. It’s the emotion...
August 14, 2018
In
News
New Zealand Fashion Week 2018 kicks off this month
New Zealand Fashion Week 2018 launches at the end of August, and as one of the industry's most respected fashion events, everyone's excited to see what's in store this year!
July 23, 2018
In
News