Author: David Marshall

2019 apparel predictions

5 predictions for the apparel industry in 2019

A lot happened in 2018, some of it was predictable, and there were some things no one saw coming. Having said that, at immago we love having a go at predicting the future of the apparel industry, so we’ve come up with these 5 predictions for...
textile pollution

How the textile supply chain is harming the environment

We are facing a mounting crisis around the globe. Pollution, climate change, and plastic waste are destroying the planet, with the effects becoming more and more apparent with each passing year. One thing that many people don’t realise, is that the textile supply chain plays a...
branding and marketing

Do you know the difference between branding and marketing?

Many people think branding and marketing are synonymous, but while they are inextricably linked, there are important differences between the two industry buzzwords. What is branding? Branding is the personality of a company. Branding is what’s left after someone buys your product. It’s the emotion...